Can Advertisers Catch Your Attention Research Paper

Can Advertisers Catch Your Attention - Research Paper ExampleIt will further explain why the advertisement did a good job in convincing the tar sting market into taking action and suggest other ways the advertisers could get the target markets attention. The Brand The anti-obesity theme in the coming together campaign by Coca-Cola is attention-catching as it touches on a sensitive issue in the American confederation and, indeed, worldwide. The corporate instigatoring that runs for two minutes was well thought, planned and executed. Most consumers react favorably when advertisers communicate with them with respect and intelligence (Statt, 1977). It marked a strategic and successful shift from the traditional humorous and dreamy approach consumers reserve long associated with the brand. Coming together applies terrible commentary to a similarly serious matter in America, and its authenticity is acknowledged and appreciated in the responses received from consumers. The advertisement shows that the brand is evolving with times, innovating constantly to meet the dynamic needs and wants of consumers. The Target sort The advertisement is designed to appeal to a diverse target group. Looking at it from the perspective of female consumers aged between 21 and 35, one appreciates the situation that the brand has tackled the menace of obesity in a sincere and straightforward manner. For male consumers in the same age bracket, they get a feeling that the brand cares for its consumers health in America and around the world. For consumers aged 50 and above, coming together shows, in a very educational way, that change can be achieved if all people work together, exhibiting a sense of corporate responsibility by the brand. The advertisement has the power to take a consumer through the process of creating awareness, impart product knowledge and develop a liking that leads to purchase. Effectiveness of the Advertisement Coming together was effective in convincing the cons umers to take action by using a theme that emphasizes sensible choices in a bid to meet calorie and nutritional needs of individuals. All stakeholders must collaborate to have workable solutions to the obesity problem. Awareness is created among consumers that all beverages and foods have a belonging in a sensible and balanced diet, accompanied by physical activity. The illuminating nature of the advertisement provides consumers with more options that facilitate informed decisions. The brands collaboration with the Center for Disease Control and Prevention and the Department of Health and Human Services shows the train of seriousness invested into bringing quality and healthy products for human consumption, which is easily an attraction to most consumers (Stuart, 2012). Alternative Way for Advertisers to get Attention Another way advertisers could get consumers attention would be to segment the market and target different groups through different media. For example, the older gene ration is known to have a preference for the scrape media. Therefore, advertisements in the real estate or stock markets would generally reach them through newspapers or magazines. On the other hand, the younger generation spends a grand amount of their time online, therefore, web based advertisements can easily get their attention. A survey showed that 42 percent of college students in America watch TV or listen to radio online